The brand appeal of iPhone suggests that the apple of Apple’s eye is a favourite of wealthier nations. A map of iPhone’s popularity suggests that it is most popular in North America, Europe, and other high-income countries.
Popularity of iPhone in a global context
Nokia, on the other hand, is more popular in the developing countries. Could the difference be explained by price? Since Nokia cell phones are much cheaper than the iPhone, Nokia is more affordable for the users in developing countries. Is iPhone a luxury item in the low-income countries?